Effective online marketing today includes a landing page; in fact, it usually involves a few landing pages. But for those pages to really convert surfers into actual shoppers, they must be designed strategically. A landing page that contains only useful information is called a reference landing page, and it is not going to generate many sales. A transactional landing page is one that calls on the viewer to take some action such as provide an email or click through to a sales page, which will hopefully result in an actual sale. Here are some top tips for landing page design and development with some serious muscle for a powerful impact and increased sales. Don’t give it all away in the landing page. Don’t be cryptic, but the goal is to get the viewer to take an additional action. If they feel they’ve gotten all they need by just reading the landing page, they aren’t going to do anything else. The landing page should be a teaser that entices people to take the next step.
Use keywords for searches that are specific to the product or service the landing page is promoting. Be specific. Don’t talk about “vacation”, talk about “vacation rentals in Palm Beach”. Create a sense of urgency. People tend to procrastinate. Including a mention of a limited time offer can motivate people to click through to the main sales page right away rather than putting it off. Be clear about what it is people should do. If the goal of the page is to get people to sign up for an email newsletter, say so. Tell them plainly that to get whatever benefit is on offer they should sign up for the email newsletter, and give them an obvious way to do it. Use more than one landing page and monitor the analytics. While it is important to maintain brand identity across the entire campaign, use different keywords and sales points in each landing page. This will provide valuable information on which approach is getting the best results. Know that pages must evolve to keep up with trends and that using landing pages effectively means constantly updating them. What is perfect this week probably will not be perfect in eight weeks. Crafting the just right pages can involve a lot of trial and error, but that can be a valuable learning experience that provides meaningful insight into the target audience. Landing page design and development can be very time consuming, which is why many businesses turn to professional online marketing companies with the experience and expertise to start with a good approach and perfect it. It is certainly possible for small businesses to create and update their own landing pages, but it is not always practical. Furthermore, it is rarely as powerful as a professionally crafted website.
The sun sets on a field in southern England. When it rises again the following morning, that field is an enormous work of art. A large section of the crop is now elaborate patterns of circles, rings and other intricate geometric shapes. But who created it? Are crop circles the work of alien visitors? Do they signal paranormal activity? Are they a natural phenomenon, which violent air currents produced? Or are they elaborate hoaxes perpetrated by savvy, talented and very determined crop circle makers? Believers and naysayers each have their own theories, but the truth remains elusive. Crop circles are patterns that appear in fields. The pattern is the result of certain areas of flattened crops while others are left intact. The edge is so clean that it looks machine-made. Even though the stalks are bent, they are not damaged. Most of the time, the crop continues to grow as normal.
Sometimes, the patterns are simple circles. In other instances, dick annegarn they are elaborate designs consisting of several interconnecting geometric shapes. Farmers have reported finding strange circles in their crop fields for centuries. The earliest mention of these odd patterns dates back to the 1500s. A 17th-century English woodcut shows a devilish creature making a crop circle. WEARENOTALONE.” Skeptics argued that if the message actually came from aliens, it would have read “YOUARENOTALONE. People have found most of them near Avebury and Stonehenge, two mystical sites containing large stone monuments. But crop circles exist outside of England, too. They have appeared in the United States, Canada, Australia, Japan, India and other parts of the world. Typically created at night, the darkness hides the creators (human or otherwise) from curious eyes. Crop circles can take shape in many different types of fields – wheat, corn, oats, rice, rapeseed, barley, rye, tobacco and even weeds.
Most circles appear in low-lying areas close to steep hills, which may explain the wind theory of their creation. The answer of who or what is creating these crop formations is not an easy one to answer. Some people claim they are the work of UFOs. Others say they are a natural phenomenon. Still, others say they are elaborate hoaxes perpetrated by teams of circle makers. Possibly the most controversial theory is that crop circles are the work of visitors from other planets – sort of like alien calling cards. Some eyewitnesses claim to have seen flying saucer-like lights and strange noises emanating from crop circle sites. Probably the most scientific theory says that small currents of swirling winds – called vortices (similar to “dust devils”) – created the crop circles. The spinning columns force a burst of air down to the ground, which flattened wheat and other crops. Vortices are common in hilly areas, such as parts of southern England.
