Taylor Swift fans left heartbroken after pop-up store planning failure

Posted on by rosalindajankows

Taylor Swift will be arriving in Australia later this week for her sold out Eras Tour and die-hard Swifties have already booked out spots at a pop-up merchandise store.

A dedicated merchandise store will be opening at Crown Casino in Melbourne on Tuesday morning and over 20,000 fans have tried to book a slot to visit it.

Unfortunately, the store can only accommodate 3000 customers in total, leaving 17,000 heartbroken Swifties unable to purchase Eras Tour get-up ahead of her opening show in Melbourne on Friday.

Some of the merchandise on sale includes a branded water bottle for $40, a tour tote bag for $50, a canvas tapestry for $55 and tour t-shirts retailing at $65.  

Meanwhile, passionate who have saved their pennies fans can purchase a Swift decorated Tour sweater for a jaw-dropping $120. 

Taylor Swift (pictured) will be arriving in Australia later this week for her sold out Eras Tour and die-hard Swifties have already booked out spots at a pop-up merchandise store

Crown told the Herald Sun that foot traffic at their renowned hotel was up by 70 per cent in the lead up to Swift’s concerts, with Melbourne’s CBD expected to be absolutely packed over the weekend.

Taylor Swift fever has definitely hit Australia ahead of her sold out shows in Sydney and Melbourne – and die-hard Swifties in Victoria can also visit a Taylor-themed café.

Blank Space Café in Newtown, in regional South Geelong, provides customers with a unique Swift-themed dining experience.

A dedicated merchandise store will be opening at Crown Casino in Melbourne on Tuesday morning and over 20,000 fans have tried to book a slot to visit it. Unfortunately, the store can only accommodate 3000 customers in total, leaving 17,000 heartbroken Swifties

Some of the diner’s notable features include an enormous banner with a drawing of Swift and ‘Blank Space’ cups where customers write their name.

Swift will arrive in Australia later this week to perform seven sold out shows beginning on Friday, with the expected revenue reaching hundreds of millions of dollars.

The 34-year-old pop star’s Aussie tour is set to benefit many Australians in unexpected ways, with countless Swifties forking out big bucks on costumes and accessories for her show.

‘The spend on fashion and craft supplies in the lead-up to the concert are additional to the usual visitor expenditure bundle,’ a representative for economist Deloitte told Nine.

They added that a jaw-dropping $220million was expected to be spent by Australian Swifties excited about seeing their idol perform live.

In addition to the millions of dollars spent on tickets, interstate fans will spend big travelling to shows, booking hotels, buying food and drinks, and merchandise.

An estimated $126million has already been spent by fans on concert tickets and, when combined with the additional $220million, Aussies are spending a whopping $346million on Swift’s 2024 Eras Tour in Australia.

Swift will arrive in Australia later this week to perform seven sold out shows beginning on Friday, with the expected revenue reaching hundreds of millions of dollars

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