How Animated Explainer Videos Work: Everything You Need To Know
Everywhere you go on the internet, you see video content. This is due to the increased demand in the consumption of engaging videos by people of varying demographics. Within the landscape of video marketing what performs even better are the animated explainer videos. Haven’t heard much about that? No worries, ‘cause we’re here to tell you everything that you need to know about them.
Believe it or not-videos have become the most consumed type of content on the internet. This is partly due to the short attention span of the masses who want to get maximum content in minimum time. We don’t blame people for it, times have changed and not everyone has enough time at hand to consume written content. So, we have curated this guide for those businesses or individuals who want to take maximum advantage of whiteboard explainer videos to enhance their brand visibility and engagement.
There are several ways marketers may utilize explainer video production for the advantage of their own or their client’s business. These videos have a proven record of increasing website traffic thus improving sales. If somebody doesn’t get their desired results with explainer videos, they’re just doing it wrong. This blog will give a better idea of what explainer videos are and how you can benefit from them.
What’s An Explainer Video Animation?
To put it in simpler terms, an explainer video is a short video created for promotional purposes. Does it mean that explainer videos only serve promotional purposes? Absolutely not. They can be created for various reasons. The most famous types of animated explainer videos include educational videos, marketing promos, and introductory videos.
An explainer video has to be just long enough to get the job done. It means that explainer videos are by nature shorter in length and their content has to be highly attention-grabbing. Businesses these days often rely on explainer video production to introduce themselves or promote their products and services. It’s the best way to get your message delivered to a larger audience in a concise format that is fun and engaging. When everyone else is taking advantage of it, so can you!
5 Unique Benefits of Business Explainer Videos
The rapidly increasing popularity of explainer videos is proof of their success. They are highly effective in educating audiences about an existing or new product or service. Not only do they convey complex messages in simple terms but also make the presentation aesthetically pleasing with added animations. If you want to try experimenting with an explainer video, here are some advantages that they bring;
1. Increases Sales
Do you know why we love business explainer videos so much? That’s because these videos are a perfect way of increasing sales. When people get to learn about the significance of a product or service they often end up making a purchase. The best part is that these videos do not seem like a sales advertisement. Rather a fun and engaging piece of content that people love to consume.
2. Easily Explains Complex Ideas
As their name suggests, explainer videos are there to break down complex information into easily understandable ones. This unique ability has caused an increase in demand for whiteboard explainer videos recently. People understand images better than words and animated explainers take full advantage of them to deliver the message.
3. Gets the Word Around
Video sharing is one of the most favorite leisure activities of people these days and when a video is cool and informative, it gets shared even more. Animated explainer videos are highly engaging and they almost always provide a solution to a problem. This makes people share them around and thus it increases brand awareness.
4. Increases Visibility
Business explainer videos are a great SEO tool. That’s why marketing teams love to invest in them. They increase your search rankings and drive traffic to your websites. They offer various opportunities to generate backlinks and you can promote any type of product or service with them.
Also read: The Future Beckons: Event Management Evolution in Dubai
5. Connects Better
People trust Whiteboard explainer videos more than plain texts and static images. When people consume your content continuously in the form of engaging videos, it builds trustworthiness. They learn about your brand and know what to expect from you. Also, their high shareability makes them connect better with a wider audience.
There is much more in terms of performance benefits that you can expect from explainer video production. With a leading agency like Synapse by your side, that offers you the services of experienced professionals, you’ve nothing to worry about.
